Adrian Kawaguchi

Adrian Kawaguchi – Sports Psychologist, Strength Coach, and Human Factors Specialist.

Unlock your full potential with expert guidance that brings together mind, body and environment in a way few trainers can offer. As a qualified Sports Psychologist, Strength Coach, and Human Factors Specialist, I take a unique, holistic approach to performance development. With years of experience coaching and mentoring athletes, professionals, and fitness enthusiasts across the UK and Japan, I specialise in helping individuals break through mental barriers, build unshakeable resilience, and achieve consistent peak performance.

What sets my coaching apart is my expertise in Human Factors - the science of how people interact with their environments, routines and systems to perform at their best.This perspective means I don't just focus on lifting heavier or thinking more positively. I analyse the environments you train and live in, your daily routines, and your behavioural patterns to build performance into your life seamlessly. My approach empowers you to achieve your goals with less mental friction, reducing reliance on willpower alone and creating sustainable habits that stick.

Whether you are overcoming setbacks, managing fatigue, striving for consistency, or preparing for elite competition, I provide tailored strategies grounded in psychology, physiology, and behavioural science. I understand that success isn't just about strength or mindset - it's about designing your life to support your ambitions in every way possible.

If you're ready to transform how you train, think, and live - and want to create lasting change with confidence and clarity - let's work together to build a foundation for success that goes beyond fitness alone.

Ready to level up? Let’s make it happen.